Well, the DUNE saga continues, and it seems that The Boys have, once again, created a PR cock-up. Strange that they repeatedly (I'm remembering the Openspace PR disaster) fail to treat their users with the same sort of care that a normal business has to use with its clients.
For those of you who can't be bothered to read the whole thing.....basically, LL has behaved very heavy-handedly, (no surprise there, then) and sided (over zealously) with the corporate lawyers rather than with the "community".
There are so many ways of getting things done in life, and we all know that HOW you ask/tell someone to modify their behaviour is VERY important. LL have not quite got the hang of it. This worries me slightly, and, in previous posts I have said the same. A leadership that we all depend on should, ideally, have some idea of how the world functions, e.g. PR, client base, etiquette, etc..
There is a business book I read once that pointed out that every customer you lose is worth thousands, possibly tens of thousands of pounds/dollars because you don't just lose a sale, you lose their LIFETIME consumption of your product. Now I would have hoped that LL had an idea of that and done what they could to diplomatically achieve their aims...... hmmmm.
:)))
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